LACES for Mental Health

LACES for Mental Health brings a familiar fireline safety principle into everyday life. In wildland firefighting, LACES stands for Lookouts, Anchor Points, Communications, Escape Routes, and Safety Zones. Designed by Chad Williamson, this hoodie reimagines those principles as a reminder to identify the people, supports, connections, and strategies we can turn to before life gets overwhelming.

Know your supports. Stay connected. You don’t have to face it alone.

$5 from every purchase of LACES for Mental Health will be donated to the Alberta First Responders Association, a nonprofit organization close to Chad’s heart and one he has ridden with.